ROBIE LLC is a company established in 2012 to create, refresh, and extend products for clients in the United States and England. ROBIE sells concepts, complete manuscripts, and finished designs to publishers and to novelty companies for their production and sales distribution.
Robie Rogge, President
Robie Rogge left The Metropolitan Museum of Art in 2012, after a 42-year career generating award-winning and money-making products, including books for adults and children, under "Special Publications,” a department created for her. She established ROBIE LLC in 2012, with Editorial Director Dian Smith and Creative Director Hannah Rogge, for the purpose of creating, refreshing, and extending products for publishers and novelty companies.
ROBIE's first sale was to the Museum of Modern Art: the HIDDEN PENCIL JOURNAL, a journal with a trompe l'oeil pencil embedded in the cover. That same year Clarkson Potter bought DO ONE THING EVERYDAY THAT SCARES YOU. An instant success, this guided journal has spawned a series of twelve titles and has almost a million copies in print. Rights have been sold to France, Turkey, Greece, Spain, and Taiwan.
ROBIE’s innovative formats include a book shaped like the pussy-hat of the 2017 Women's March, pencils and pens embedded unexpectedly in journals and attached by magnets, books that fold into paper sculptures, and a book with a one-minute timer. For children, ROBIE's list includes glow-in- the-dark lacing cards, masks on a stroller ring, three carousel-style books with attached bees, birds, and fish, and two books in the “lift-the-flap” formats. Two free-standing animals, a cat and a bunny, ingeniously include stories about Halloween and Easter. In 2023, ROBIE introduced a new series, “Dear You,” which is book-as-card. There is a place on the cover to add the recipient’s name. Titles include “Happy Birthday!,” “Thank You!,” “Congratulations!,” and “Best Friend Forever!”
ROBIE's product arm created Bartending Glasses in two sizes, designed by Hannah Rogge, bestsellers for Kikkerland. Other original products are a bottle opener for NPW, a mug with a marker pen for Fred
and Friends, and several memory games including the popular Memoroni, a matching pizza game that comes in a miniature pizza box.
ROBIE's publishers include Abrams, Clarkson Potter, Chronicle, Holiday House, Quarto, Little Simon, Museum of Modern Art, Thames & Hudson, C & T Publishing, and Laurence King.
Hannah Rogge, Creative Director
Hannah Rogge has a degree in Industrial Design from the Rhode Island School of Design. For ROBIE, she created 101 JOYS MAKE A RAINBOW: A Gratitude Diary and 101 SMILES MAKE A SUNSHINE: A Happiness Journal, published by Chronicle,
and two bestselling sets of bartending glasses for Kikkerland. Hannah’s non-fiction novelty title HELLO, HONEYBEES was published by Chronicle Books in the spring of 2019 and another title is under contract for 2022. Hannah is currently Executive Director for Klutz, a division of Scholastic.
Miriam Berman, Creative/Design Consultant
Miriam Berman designed multiple books and projects for Robie Rogge at The Metropolitan Museum of Art, including the bestseller FUN WITH HIEROGLYPHS, one of the first in the "book-plus" genre. For ROBIE, she
has designed five journals published by Quarto, each with a silver pen ingeniously integrated into the illustration on the cover. Miriam has also designed a book for Thames & Hudson based on an unpublished story with illustrations by Andy Warhol and an innovative package for Chronicle, MAILBOX, published in 2020.
Dian G. Smith, Editorial Director
Dian Smith is a writer and editor with graduate degrees in education and reading from Harvard and Columbia. Outside her job as a reading specialist, she has published books and articles for children and adults. For ROBIE, she co-authored with Robie Rogge the DO ONE THING EVERY DAY series; NO WORRIES: Write, Act, Turn the Page; ANIMALS IN THE STARS LACING CARDS; and HEART OF GOLD. She also originated two sets of matching cards with an educational twist.
Kris Jordan, Creative Consultant
From the middle of the country, Kris Jordan spots trends before anyone else on either coast, as she once did as a product developer at The Metropolitan Museum of Art. With her sharp instinct and critical eye, she scours traditional and non-traditional sources for clever and original products and gadgets. Kris reviews and critiques new ideas, and her invaluable input always makes ROBIE projects better.
Erica Skatzes, Designer/Illustrator
ROBIE LLC has been able to add this year the talents of an illustrator as well as a designer. This has been invaluable for projects ranging from portraying exotic chickens to articulating the adventures of a helicopter. In addition to illustration, Erica designs all the one-sheet proposals for new ideas, including packaging, where appropriate. She also maintains the website. Erica has a fine arts degree from Columbia College.
Clients
Abrams
C & T Publishing
Chronicle Books
Clarkson Potter Style
DCI
Fashion Institute of Technology
Fred and Friends
Galison
Holiday House
Kikkerland
Laurence King Ltd
Little Simon
Museum of Modern Art
NPW
Rock Point Press
School Zone
Thames & Hudson
uncommongoods
Sales
Word of Mouth Lenticular Pad, Galison spring 2013
Eyepad Lenticular Pad, Galison spring 2013
Hidden Pencil Journal Number 2 Pencils, MoMA May 2013
Hidden Pencil Journal Scattered Pencils, MoMA May 2013
Do One Thing Every Day That Scares You: A Journal, Clarkson Potter January 2014
Spin-a-Fortune Pen, DCI production problems
Spin-a-Romance Pen, DCI production problems
Thirst-Aid Bottle Opener, NPW May 2014
Animals in the Stars Lacing Cards, Chronicle September 2014
Bandanarama, C & T Publishing September 2014
Writings Journal with Pen, Rock Point September 2014
Notes Journal with Pen, Rock Point September 2014
Bike New York Note Book with Pen, Rock Point January 2015
Bike Paris Note Book with Pen, Rock Point January 2015
Snap-it-up Journal, MoMA spring 2015
Match-a-Pair of Birds, Laurence King Ltd September 2015
Money Book and Bank, SchoolZone TBD
101 Joys Make a Rainbow: A Gratitude Diary, Chronicle fall 2015
101 Smiles Make a Sunshine: A Happiness Journal, Chronicle fall 2015
Bartending Glasses, Kikkerland fall 2015
Do One Thing Every Day That Inspires You: A Portfolio of Creativity, Clarkson Potter fall 2015
Bike London Note Book with Pen, Rock Point January 2016
Pen Pal 1, Chronicle spring 2016
Pen Pal 2, Chronicle spring 2016
No Worries, Abrams spring 2016
Hidden Pen Journal, MoMA spring 2016
Do One Thing Every Day That Centers You: A Mindfulness Journal, Clarkson Potter summer 2016
Tall Bartending Glasses, Kikkerland, fall 2016
The Autobiography of a Snake Called Noa the Boa Drawings by Andy Warhol, Thames & Hudson
October 2016
Mask Peek-a-boo 1, Chronicle spring 2017
Mask Peek-a-boo 2, Chronicle fall 2017
Do One Thing Every Day That Makes You Happy, Clarkson Potter, 2017
Jot Dot Doodle, Noterie 2017
Pussyhat Notebook, Clarkson Potter fall 2017
Emugi, interactive mug, Fred and Friends fall 2017
Match-a-Leaf and Tree, Laurence King, May 2018
One-Minute Diary, Clarkson Potter, 2018
From Yes to I Do: An Engagement Journal, Chronicle 2018
One-Minute Diary, Clarkson Potter, 2018
Do One Thing Every Day Together: A Journal for Couples, Clarkson Potter fall 2018
Heart of Gold, Clarkson Potter fall 2018
Baby See. Baby Do. Chronicle Books for Children fall 2018
Box of Dares, novelty box, Chronicle fall 2018
Hello Honeybees! by Hannah Rogge Chronicle Books for Children spring 2019
Kids Do One Fun Thing Every Day, Clarkson Potter spring 2019
Concept for rattle on cover, Chronicle Books for Children spring 2019
Mailbox, novelty box, Chronicle fall 2019
Do One Thing Every Day to Change the World, Clarkson Potter 2020
Do One Thing Every Morning to Start Your Day, Clarkson Potter 2020
Do One Thing Every Day to Make Yourself Smarter, Clarkson Potter 2021
Do One Thing Every Day to Simplify Your Life, Clarkson Potter 2021
I Say Please and Thank You. Flip-the-Flap Magic Words, Illustrations by Rachel Isadora, Holiday
House 2021
Animal Sounds. Flip-the-Flap Magic Words, Illustrations by Rachel Isadora, Holiday House 2022
Find My Behind, Laurence King 2022